Hi 👋 , I am a multidisciplinary designer with over 12 years of experience with end-to-end product design in the tech industry.
Today I manage the Micro Focus incredible studio team, as well as Product Designers within leading product teams. With my teams, I aspire to deliver high-quality design experiences and to emphasize user experience aspects in order to improve products and services, and therefore to increase customers’ engagement.
We work together to establish a strong design culture and drive product teams to deliver the best products and services.
I studied Industrial Design in Tel Aviv and Cologne. After that, I studied Communication Design in Berlin.
Since my graduation, I fuse my passion, knowledge and expertise with a focus on Visual & Product Design.
I have worked in a variety of roles for international companies and institutes from a wide range of fields, including Triad, Fjord (part of Accenture today), Txtr, DHL, Vanity Fair Magazine, Goethe-Institut, The Academy of fine arts Vienna, Curve Tech, and more. My work has been exhibited at public events and exhibitions in Köln, Berlin, Seoul, Shanghai, and Tel Aviv.
I am a two-time winner with Creative Excellence from the AICF Grants program (AKA “Sharett Grants”) 2001 – 2002.
Having worked with innovative companies and individuals, I constantly strive to learn and create new experiences and solve problems that have an impact and add value and delight to people’s lives.
The A-Team – we became a family
I geek out on
Rock/electronic music concerts and attending modern art/photography exhibitions.
I also enjoy watching Liam, my son, playing the piano – it makes me very proud of him.
Kurzgesagt animated videos are one of my favourite watches. They are uploaded only about once a month, but the wait is usually well worth it.
The videos are beautifully animated and share the passion for knowledge on a wide range of topics.
‘Kurzgesagt’ in German translates to ‘in brief’, which is pretty much what these guys use as a template in their short, animated explainer videos.
Myself on the weekends
Spend time with my family – Jens my husband, Liam 16, Mila 9, and our three rabbits, James, John, and Snowy.
I also like to take walks, bike, exercise, and do pilates.