Case studies
Yehiel CertnerUI Designer

From comics to enterprise

I love comics, and I love science fiction.

Ever since I was a small boy and saw the first star wars movies I was hooked, and then came Voltron, R2D2, Iron Giant, Wall-E, the Transformers and so many more.  So when the CloudSlang team from Operation Orchestration approached me to reimagine their new product logo and identity

The first thing that popped into my head where robots! So I immediately accepted the challenge.

CloudSlang is an open source tool for orchestrating popular DevOps technologies, essentially you write automated workflows that work with the likes of Docker and CoreOS.

In my mind’s eye I saw tiny robots that talked to each other to process job workflows, the comics like robots helped me to add a fun and more inviting look to a very technical subject and with that draw new users.

Preliminary sketches
Preliminary sketches

So after designing the new logo for CloudSlang, I went ahead and designed a series of different kind of robots for them to populate the new site. Eventually i placed them as an inviting small animation in the homepage and in different places inside the site, to direct the new users to important issues and interact more easily with the site.

As a result, the robots gave a friendlier introduction to the new product and made it more fun and inviting for new customers to go and try it. I’m looking forward to see where else we can use them!

robots
Final robots
Robots on the new site
Robots on the new site
Robots everywhere
Robots everywhere